The biggest producer of alcoholic beverages in Serbia, Rubin, celebrated last night 3 anniversaries: 60 years of the most famous Serbian drink Vinjak, 40 years of Vinjak 5, with music performed by the band Riblja čorba, that celebrates this year 40th anniversary as well. In the Kasina Community club in Belgrade that day there was a sense of time travel, with the most exciting stories and events concerning this drink. At the anniversary celebration there was a large number of winery business partners from Serbia and from abroad, large number of friends and admirers of Rubin’s Vinjak, media, and a lot of celebrities: Amadeus band, Milomir Marić, Žika Jakšić, Vladimir Kovačević, Đorđe David and others. In the unforgettable atmosphere, guests were entertained by the band Riblja Čorba.
Vinjak, beverage of recognisable, natural taste and smell, produced from grapes by distillation of the highest quality wines and by their aging in oak barrels, was presented to the guests by a magical journey, that provided everyone the chance to feel the real taste of our tradition and quality.
Unique painting of the most famous alcoholic drink Vinjak was presented to the guests.
Everything began in Kruševac, in far 1958, when first oak barrels filled with wine distillate started aging. Sunbathed, these barrels became impressive image that made Rubin recognisable. Drink of natural, marvelous taste and smell was produced, announcing great success. Story goes that Rubin’s Vinjak was first tasted by the tavern guests in Prokuplje. When first consumers started to compete in praising the new Rubin’s product, first official order came from this city: 2 waggons of Vinjak.
Appearance of Vinjak changed not only consumers’ habits, but imposed new consumer style, starting from family celebrations and regular meetings of friends in restaurants, to the gatherings and manifestations of highest international level. Rubin’s Vinjak became indispensable segment of most prestigious events that were attended by the authorities in business, culture, art, tourism, sport, show business.
20 years after Vinjak had appeared, in far 1978, production of famous Rubin’s Number 5 started, made of wine distillates that had been aging in oak barrels at least for 5 years. It was called the Knight, and the Antler, because of the knight’s hat. There was also Vinjak 600 – specially made for celebrating 600th anniversary of Kosovo battle. And today, this drink is famous Number 5, in new elegant suit. It remained a simbol of true values, consumers’ favorite.
Vinjak broke all the previous records in number of prizes, quality recognitions gained at the most prestigious manifestations at home and abroad. Vinjak won 99 golden medals, 9 Grands Prix, 43 times was Champion of fairs.
In Rome, comission for natural alcoholic beverages of FAO international organisation, awarded Rubin’s Vinjak with Big golden medal, stating that: “Rubin’s Vinjak contributes to the affirmation of contemporary wine-making and to the development of wine production”.
To the world’s recognition of Vinjak also contributed a Grand golden medal for quality, no less than from Bordeaux, that international jury of experts awards only to drinks of premium class.
Prizes from home and abroad have been pilling up for years from cities of Cognac, Bordeaux, Burgas, Yalta, Sofia, Madrid.
From its beginnings up until today, Vinjak was sold in record quantity of 400 million litres. From the start, coopers in Rubin have been making barrels exclusively of first-class Serbian Sessile oak tree from the Homolje mountain, where Rubin’s Vinjak has been aging.
Today, 60 years later, Vinjak’s cellar capacity is 15 million litres, of which 6 million litres in oakwood barrels. We are talking about 12.000 barrels of 500 litres for distillate aging, manufactured in Rubin’s cooperage, which makes it one of the biggest wooden cellars in Europe.
About the anniversary, general manager of Rubin, Danijela Jovanović, Phd, stated:
“Vinjak is one of the most recognisable brands not only in Serbia, but in the region. During these 60 years the product have been redesigned for several times, special editions were launched, such as the marking of 600th anniversary of the Kosovo battle (Vinjak 600), but the most important thing remaines unchanged – premium quality of the product that attracts large consumer basis.
Maintaning the highest quality is secured through the ownership of our own raw material basis, because Rubin has the largest vineyard surface area in Serbia – over 1.200 hectares, which enabled us to secure this year both from our own harvest and from the market close to 12 million kilograms of grapes. Production process is thus fully integrated – from our own grapes, through the highest quality wine production to the cooperage where the barrels are being made and where the wine distillate has been aging. Consumers have recognised this unique quality and because of that we are exporting product to more then 20 countries.”